Harley Earl

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Harley J. Earl (November 22, 1893–April 10, 1969) was first Vice President of Design at General Motors. He was an industrial designer and a pioneer of modern transportation design. A coachbuilder by trade, Earl pioneered the use of freeform sketching and hand sculpted clay models as design techniques. He subsequently introduced the “concept car” as both a tool for the design process and a clever marketing device.





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