L.L.Bean was founded in 1912 by avid hunter and fisherman Leon Leonwood Bean in Greenwood, Maine, who had developed a waterproof boot (a combination of lightweight leather uppers and rubber bottoms) that he sold to hunters. He obtained a list of nonresident Maine hunting license holders, prepared a descriptive mail order circular, set up a shop in his brother's basement in Freeport, Maine, and started a nationwide mail order business. By 1912, he was selling the "Bean Boot," or Maine Hunting Shoe, through a four-page mail-order catalog, and the boot remains a staple of the company's outdoor image..
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