Thursday, September 2, 2010

The Serena

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My favourite Yacht ever

First launched from Feadship's De Vries yard in Aalsmeer in 1964, Serena was (and is) a 73-foot yacht—a member of the yard's Caravelle series. Seven of these boats were launched between 1961 and 1965, all of them featuring De Voogt designs, and all of them fast and made from steel. "[They] were one of three different custom-series vessels created in partnership with Riva," reps for Feadship explained in a recent press release, "who owned an ultra-modern yard in Sarnico, Italy. Both his astonishing eye for fine detail and his flair for marketing had a profound impact on the way Feadship operated at a crucial time in the brand's development. In short, Carlo Riva dared to be different and taught Feadship the value of trial and error and taking on new challenges."




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