Most cowboys wear Wrangler cowboy-cut original jeans. These are the style most often worn by rodeo competitors and ranch hands. If you watch rodeos, I’m sure you’ve noticed that Wrangler is the biggest sponsor; this is true from small rodeos to the biggest, which could be one reason their jeans are so popular with cowboys. Besides sponsoring rodeos, there are practical reasons why Wrangler is the most popular brand among cowboys. First of all, they’re comfortable. Jeans need to be comfortable when you’re riding a horse all day long.
Secondly, they’re tough – they can withstand hard work and ride through brush without tearing. And lastly, they look good. Let’s face it – when you’re out on the range, you want to look your best.
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