What started as a documentary about the legendary racer “Iron Man” Ed Kretz become a 15 month long production studying the “two-wheeled perspective” of the passion of life told through anecdotes of those who live and breath it everyday. This was one of the most transformative filmmaking journeys our crew had ever embarked on. - James Walker, Producer of Why We Ride & Co-Founder/CFO of Motovational, Inc. Why We Ride is a story about who we are. Individuals with a desire to dream, discover and explore. From a kid’s dream come true, to a retiree’s return to freedom. From a family riding together on the sand dunes, to hundreds of choppers carving through the canyons – the bond is the same. It’s about the passion of the riders and the soul of their machines.
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