The Distinguished Gentlemen’s Ride was founded in 2012. Inspired by a photo of Mad Men’s Don Draper astride a classic bike and wearing his finest suit, It was decided a themed ride would be a great way to combat the often-negative stereotype of men on motorcycles. That first ride brought together over 2,500 riders across 64 cities. The success of the event encouraged the organizers to consider how it could be used to support a worthy cause. And the rest, as they say, is stylishly-attired history.
In 2013, over 11,000 participants in 145 cities around the world raised over $277,000 for prostate cancer research. In 2014, all funds raised will go to the Prostate Cancer Foundation in the UK, USA and Australia, with a relevant men’s health charity for Asia to be advised.
In 2014, we expect over 20,000 smartly-dressed gentlefolk in over 220 cities to straddle the saddle in the name of men’s health.